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Brand Workshop, Direct Marketing & Copywriting
The Task:
Direct mail campaign to raise community awareness of the valuable role of Willowbrook’s palliative care.
Branding Workshop with key stakeholders.The Result:
Using true and emotive stories the team highlighted the important role of the hospice. We developed the theme: “Acts of kindness, when it matters most”, which focused on the thoughtfulness, empathy and professional nature of the Willowbrook team and why everyone in the community should give a little support.