Highplains

Brand Creation, Product Design & Marketing Collateral

The Task:

Comfy Quilts (owners of the famous Silentnight brand) briefed our key product designer to create an all-new range of textile products designed for the outdoor market including: tents, rucksacks, sleeping bags and accessories. In the process we were tasked with creating a new brand identity supported by a marketing campaign aimed at appropriate retailers attending trade shows.

The Result:

Not only is the range well designed it is mindful of the production issues involved in large-scale manufacture. Planned to hit the High Streets next year, feedback to date has been very positive in what is a busy market place.

Testimonial:

If your marketing strategy is to develop new business through brand creation and product innovation, this is the team to work with. Not only did they create the brand personality, they also designed a range of products we are confident will sell.